Audi advert contextualisation
I'd say this was the most challenging piece of coursework for this module. The fast-paced cinematic visual style of the advert demands not only music that's equally cool and contemporary but also sleek, high-quality sound effects to match the action on screen. For the music, I thought a crossover hard rock/dubstep track would be appropriate. All the guitar sounds including the volume swell, main riff and lead plug-in sounds were recorded in one session in the edit suite. To make the main riff edgier and more cutting, I added some high-frequency EQ and a bit of distortion. After doing a bit of research on how to design a dubstep wobble, I made the bass patch in ES2 and added distortion to that as well. The drums play a very simple pounding 4/4 beat, and those sounds come from samples I recorded quite a while ago.
The sound effects were created with a combination of Sculpture synthesis and manipulation of sounds from my sound library. For instance, the fluttering bird sound early in the advert came from slowing down a fan sample in the time and pitch machine, while the shaking styrofoam sound was created in Sculpture by adding a bouncing object and using the controllers to modify the position and variation of that object.
Other sounds include the chair falling, which is a mostly unaffected sample of a cupboard door I recorded. For the fan sequence immediately before the chair falling, I added heavy flanger to all the musical elements, making them sound warped and airy. This transitions well into the chair falling, during which all the instruments except the high guitar are cut out to provide dynamics and highlight the falling chair. Then, the instrumental kicks back into full force for the rest of the advert until the Audi symbol at the very end, which is marked by a single high harmonic note which rings out and ends the advert.

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