MTV indent contextualisation
For this project, I tried my best to make something that would actually be marketable as a short MTV spot, and in the spirit of Retromania and the seemingly eternal 80s revival, I went for sort of an 80s electro track. Given the light and bouncy feeling of the visual elements (Japan being in the file name also contributed), I wanted the intro sounds to match the cutesy animated visual, which I interpreted almost as like an egg quivering and then hatching. For the quivering, I used a time-stretched sample of a plastic bottle cap settling on a table with a pitched-up mouth gurgle loop on top, and for the hatching, a pitched-up finger pop against the inner cheek mouth sound (c'mon y'all know what i'm talkin about), all from my sound library.
Right on cue with the MTV logo, the kick drum starts the simple electro beat which is accompanied by a bouncy bass line. Once the colourful countdown balls start appearing, a syncopated video-gamey synth comes in to fill out the harmony. For the second egg-hatching sequence, I thought about trying to find a skittery, shaking musical sound for the quivering, but I realised that it wouldn't really blend with the musical elements that were already in place. I only did the hatching sound, which is represented this time by an ultra-bright chime sweep kind of sound, which I thought sounded perfectly tongue-in-cheek contemporary. The final visual sequence shows the countdown balls falling in semi-slow motion against the colourful backdrop, which I evoked with three extra synth lines. Two are simply looping a two-note sequence in harmony with each other to emulate a kind of mid-air suspension feeling, and the third adds a nice melody above everything else with an Asian pentatonic flavour a la mid/late 90s Aphex Twin.

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